Innovation strategy – Change is innovation

Innovation is Change

Innovation is change, change in making a new product, new feature, new market need – change in supply and demand

What is an innovation? And what is a change in business? Is it a change if prices go up and then down (discount sale)? Under what circumstances would the customers see price changes as something new, as an innovation? How small a change can be to count as novel? The answers depend on the specificsContinue reading “Innovation and change”

Innovation and Black Friday

Black Friday innovation is usually seen mainly from retail, channel and shopper experience perspective. That it is, similar to singles day and other similar established seasonal shopping sprees. There is an underlying innovation cycle, too. The products are current, latest and greatest, new models and the roll-out is recent so that customer perception of newContinue reading “Innovation and Black Friday”